I bring teams together to help brands move forward—satisfying consumer needs, business goals, and brand vision across channels. I believe that brands are made stronger through a human-centered approach that relies on people working in partnership to delight and deliver on unmet needs. My expertise enables brands to communicate and meet those needs through the power of Design.

 

With over 20 years experience leading teams on both the creative and business side of Design, I create holistic Design solutions that put the consumer at the core to deliver meaningful results. I partner with internal and external teams to uncover consumer needs and create innovative solutions that bridge necessity and desirability. I know what it takes to not only create a winning brand, but to deliver it to market in the strongest way possible.

 

Experienced in a omnichannel approach to Consumer Packaged Goods, Beauty, and Lifestyle brands, I am positive and focused on the most important details. Whether working with global brands and corporations or in intimate collaboration with smaller companies, my objective remains the same—how can we work together to delight the consumer, delivering not only what she needs but also what she desires?